Why you've got to check out this episode
- Discover the importance of diagnosing your business before investing in a solution
- Learn which one are you amongst the nine different mindsets of sales
- Understand the difference between symptoms and causes and how to differentiate them in your business situation
Resources / Links
- To get more FREE tips on how you can multiply your sales faster, click here: www.theguide.vip
Summary:
Have you been experiencing stalled sales, hindered business growth, and undeniable stress that you just don’t know what to do?
Looking at a problem is just the tip of the iceberg. What you need to do is more than that– dive into the root cause and look for a promising solution for it.
Barbara Spector is the CEO of SmartMoves and has spent more than 26 years helping CEOs and business owners with sales transformation and people development in a wide array of industries.
Barbara dives deeper into the iceberg of sales and marketing and shares her amazing insights that can guarantee you multiple closed deals quicker and less stress-free!
Check out these episode highlights
- 01:42 – Barbara’s ideal client: We work with, basically, in three arenas, but it’s all within the small-to-medium-sized business space. Although we do work with enterprise-sized companies as well, mostly within the small-medium size– $20 million to 500 million.
- 02:05 – The problem she helps solve: I’ll just talk about CEOs. CEOs are so frustrated right now because their forecasts are inaccurate. And when we talk to them, there are two basic problems.
- 02:47 – The symptoms of the problem: Well, here’s the interesting thing, what companies look at are the symptoms and not the root cause– there’s a difference. So the symptoms might look like, “Oh, we’ve got a bloated pipeline where our win rates are too low.
- 04:06 – Clients’ common mistakes before consulting Barbara: Actually, they tell me beforehand, but that’s okay. Well, first of all, as I said, they’re looking at symptoms, not root causes, which is what we help them to identify.
- 06:17 – Barbara’s Valuable Free Action (VFA): Well, first of all, if I were having the kinds of problems that we see with CEOs or sales leaders, I would not put people into sales training to fix them. I’d find out what it is.
- 07:04 – Barbara’s Valuable Free Resource (VFR): To get more FREE tips on how you can multiply your sales faster, click here: /the guide.vip
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08:02
Q: Do you believe in the idea that if you can’t measure it, you can’t fix it?
A: That’s true! That’s a trick question, but that’s really where it comes down to.
Tweetable Takeaways from this Episode
“What companies look at are the symptoms and not the root cause-- there's a difference.”
