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How to Leverage Speaking to Fill Your Coaching Programs – In Just 7 Minutes with Krista Martin

Why you've got to check out this episode

  • Find out how to speak out your message and convert you audience into clients
  • Understand the importance and difference of educating from activating especially in speaking
  • Learn how there’s nothing wrong with you and why it’s more about your marketing
Click here to get Krista's valuable free resource
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Summary:

Are you struggling with marketing your expertise and want to learn how to use the power of speaking to turn listeners into clients?

Speaking and presenting can be so much profitable and enjoyable only if you’ve got the right audience and that captivating message that will bridge the gap between their problem and your solution.

Krista Martin is the Founder of Make Your Mark and the Six Figure Impact Academy. As a speaker and 7-figure business coach, she teaches her clients how to fill their coaching programs through speaking and scale their business to multiple six figures.

Sit back and grab a snack as you listen to Krista and what she has to share on how you can use your voice as an excellent and promising tool for your marketing to turn your listeners into active, high-paying clients.

Check out these episode highlights

  • 01:56 – Krista’s ideal client: My ideal client is a coach who’s been in business for a couple of years. They’re probably bringing in mid-five figures. And they haven’t gotten off that “getting clients hamster wheel”.
  • 02:32 – The problem she helps solve: The problem that I solve is really helping people or it’s when people are unclear about how to convert from their speaking. So they’re speaking on the stage, but they’re not getting clients.
  • 03:16 – The symptoms of the problem: This would be the person who does want to share their message in a really big way. And they’re getting great feedback when they’re in front of the room. But again, it’s just like you said crickets.
  • 05:38 – Clients’ common mistakes before consulting Krista: One is, I touched on this a few minutes ago, where it’s like, over-educating. So they’re just pummeling their audience and their meaning well, with content, these four steps, that kind of stuff.
  • 06:48 – Krista’s Valuable Free Action (VFA): What I would encourage anyone who’s listening to this saying is, “I really want to share my message. I’m really wanting to grow”, make a list of someone who’s gathering your ideal client.
  • 07:54 – Krista’s Valuable Free Resource (VFR): Want to learn more on how to achieve a talk that converts? Click here: www.makeyourmark.com/leverage
  • 08:24
    Q: What is my favorite charity to donate to?
    A: There’s a homeless animal group here in Atlanta, that’s “Angels Among Us”, and donating to them is really a part of my bigger impact as a company.

Tweetable Takeaways from this Episode

“One of my secrets to growing quickly was really learning how to leverage other people's audiences.”

Krista Martin Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.