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How to Turn Your Knowledge Into Income – In Just 7 Minutes with Mike Gowans

Why you've got to check out this episode

  • Find out how you can start and monetize your knowledge through a successful Internet business
  • Learn what is a “hybrid product” and how you can create your own while saving time
  • Understand the importance of consistency in promoting your product online and growing your business
Click here to get Mike's valuable free resource
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Summary:

Do you want to know how you can sell your knowledge and expertise online without sacrificing your time, money, and efforts?

In order for you and your Internet business to get the success it deserves, it is important to create a digital product that can solve your audience’s problems while building a subscription community around it.

Mike Gowans is an expert in launching, growing, and monetizing digital businesses and memberships.

Sit back and tune in to Mike’s amazing insights as he talks about how you can monetize your knowledge into a successful Internet business.

Check out these episode highlights

  • 01:24 – Mike’s ideal client: There are two real kinds of ideal clients. There’s one person that is trying already. They already decided they want to sell information online.
  • 02:36 – The problem he helps solve: The big problem with a lot of them is that they’re just overthinking things. They’re making it more complicated than it needs to be.
  • 05:30 – The symptoms of the problem: You’ve tried to sell things online. I mean, I did all that. Tried everything– MLM. I mean, I had a ton of different jobs. And you said something like, “Hey, you’re actually doing the thing each day, so that you’re showing them how to do that.”
  • 05:30 – Clients’ common mistakes before consulting Mike: People, the problem, the big one that they have that I see, or where they know that they need this, is they don’t have any consistency. And there are all kinds of things happening that don’t need to be happening, like they’re buying little software, or they’re doing all this stuff.
  • 07:30 – Mike’s Valuable Free Action (VFA): They think they need to create the product before they sell it. The thing you want to do is just like an architect– lay out the plan, get the model made, get the blueprints made, and sell that blueprint, sell that model.
  • 08:01 – Mike’s Valuable Free Resource (VFR): Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/
  • 08:48
    Q: Where do you start?
    A: The thing I would say is what problem do you want to solve? Figure out a problem that you actually get excited about solving and then start solving it for people.

Tweetable Takeaways from this Episode

"Figure out a problem that you actually get excited about solving, and then start solving it for people."

Mike Gowans Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.