Why you've got to check out this episode
- Discover why SEO alone is no longer enough in a world of Google, ChatGPT, and AI discovery.
- Learn what DEO (Discovery Experience Optimization) really means—and how it changes visibility.
- Understand why shortcuts with AI-generated content are hurting brands instead of helping them.
Resources / Links
- Download Jason’s book I Need More Clients (free PDF via newsletter): https://www.getvisible.com/buy-the-book/
Summary:
What if ranking on Google wasn’t the real goal anymore?
In this episode, Jason Ciment, co-founder of Get Visible, introduces DEO—Discovery Experience Optimization, a modern evolution of SEO designed for how people actually find businesses today.
Jason explains why visibility now spans search engines, AI tools, ads, referrals, and brand experience, not just keywords. With nearly 20 years running a five-star digital marketing and technology agency, he shares why businesses that rely on AI shortcuts, generic messaging, or “me too” websites are quietly disappearing from discovery channels.
If your business depends on inbound leads, authority, and trust—and you’re wondering how AI is changing the rules—this episode gives you a grounded, practical framework to stay visible where it matters.
Check out these episode highlights
- 01:20 – What DEO actually means. Why visibility today is about discovery across Google, AI tools, and referral channels—not just SEO.
- 02:16 – Jason’s ideal client. Business owners who understand the web as a serious growth engine—not just a brochure.
- 03:04 – The real problem Jason solves. Companies have value, but don’t want the headache or risk of managing digital discovery in-house.
- 03:39 – The DEO framework explained. Clarifying the offer, positioning authority, building infrastructure, then activating visibility channels.
- 05:50 – Common mistakes businesses make. Relying on AI-generated content, taking shortcuts, and trying to be everything to everyone.
- 07:05 – Valuable Free Action (VFA). Stop being a generalist—build marketing around what’s already in your customer’s head.
- 08:00 – Valuable Free Resource (VFR). Get Jason’s book I Need More Clients free via newsletter signup. https://www.getvisible.com/buy-the-book/
- 09:00 – The question that should have been asked. Q: Where do you think things are going in the next year? A: Companies everywhere are saying AI, AI, AI. We’ve been a service-oriented business for 20 years, with everything tailored. Now we’re introducing something new called Market Visibility Management. Anyone who wants to see what their market visibility actually looks like—we’ll give them a score. Market Visibility Index Score