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How to Attract High-Quality Clients without Cold Outreach – In Just 7 Minutes with Jessica Osborn

Why you've got to check out this episode

  • Discover how to attract high-quality clients without relying on cold outreach.
  • Learn the common mistakes service-based business owners make when trying to market themselves and how to avoid them.
  • Get actionable tips on how to position yourself as the go-to expert in your niche for better client attraction.
Click here to get Jessica's valuable free resource.
Prefer to read? Download transcript

Resources / Links

  • Download the free training "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys for insights on attracting premium clients.

Summary:

Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market.

In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve better results.

Check out these episode highlights

  • 03:53 - Jessica's ideal clients: Women with coaching or consulting businesses seeking flexibility and a six-figure income.
  • 05:56 - The problem Jessica helps clients solve: Attracting the right clients and achieving a work-life balance.
  • 06:00 - Symptoms of the problem: Working too much, attracting high-maintenance clients, and feeling undervalued.
  • 07:17 - Common mistakes clients make: Jumping straight into marketing without proper positioning and messaging.
  • 10:25 - Jessica's top tip: Identify your expert zone and get specific about who you serve to attract the right clients.
  • 13:06 - Jessica’s Valuable Free Resource: Download the "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys
  • 14:01 - Q: Why does this even mean that you don't have to do cold outreach, right? If you get all this stuff done, how does that help you? A: If you can stand out as the person, they're already looking for you. It means that you're able to attract them into your business. You do not need to go out and do ineffective, time-intensive cold outreach.

Tweetable Takeaways from this Episode

"If you can stand out as the person, they're already looking for you. It means that you're able to attract them into your business. You do not need to go out and do ineffective, time-intensive cold outreach."

- Jessica Osborn Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.