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How to Grow Your Business Faster – In Just 7 Minutes with Laura Patterson

Why you've got to check out this episode

  • Learn valuable insights on avoiding random acts of marketing and strategically link investments to business results.
  • Find out practical advice to help you enhance your marketing strategy and achieve better results
  • Understand the importance of a customer-centric approach to business growth.
Click here to get Laura's valuable free resource
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Resources / Links

Summary:

Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial.

Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.

In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth.

Check out these episode highlights

  • 01:14 – Laura’s ideal client: We have served B2B customers and they want to be able to be very smart about how they grow organically.
  • 02:12 – The problem she helps solve: We help them avoid what we call random acts.
  • 03:35 – Symptoms to her client’s problems: They have trouble telling their story because they have not done a good job of really thinking about their value proposition, positioning, messaging and how to differentiate themselves.
  • 05:10 – Mistake clients make before meeting Laura: Not having a strategy at all.
  • 07:00 – Laura’s Valuable Free Action [VFA]: The secret to doing that [link investments and activities to business results] well is to have what we call logic or metrics chains.
  • 07:38 – Her Valuable Free Resource [VFR]: Check out this white paper and download for Free, ‘Bring Your A-Game to a Customer Empowered Market.’ Click here: www.VisionEdgeMarketing.com/bring-your-customer-centric-a-game/
  • 08:40
    Q: If you could give us one piece of advice to the C-Suite or the board of directors, what would it be?
    A: Be vigilant about maintaining the balance between creating customer value and creating business value.

Tweetable Takeaways from this Episode

"It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem."

Laura Patterson Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.