Why you've got to check out this episode
- Learn how you can turn your brand iconic through human-to-human connections
- Understand why you shouldn’t suddenly jump into technology when trying to make connections happen
- Find out what mistakes you should avoid doing when it comes to building a community
Resources / Links
- Want to find out the secret sauce to turn your brand into something iconic? Click here: www.lloyedlobo.com
Summary:
Do you want to know how you can organically shift your business and increase your sales without the cost?
Having a business doesn’t always revolve around marketing and sales. It’s also about the impact your product makes on your customers’ lives. To be iconic is to be remembered. Thus, growing your company through building communities can change your impact just as much as the right marketing.
Lloyed Lobo is an entrepreneur, podcast host, and community builder. He has experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of Boast.AI, he leveraged the Community-Led Growth model to bootstrap the company from zero to eight figures and secured over $100m in funding, while also co-founding Traction, a community empowering over 100k innovators through connections, content, and capital.
Grab a seat and a snack because you’re in for a treat as Lloyed explains how you can turn your brand into something iconic through community-led growth. He also shares his awesome and mind-blowing rules on how you can start accomplishing this success in your own business or brand.
Check out these episode highlights
- 03:36 – Lloyed’s ideal client: The ideal audience for the book is any entrepreneur, any innovator. Anyone who’s looking to help other people to give, to build a community beyond their product or service.
- 04:14 – The problem he helps solve: There are twofold. One is, as you know, in 2023, there are a few problems. Marketing is taking a bloodbath, okay? CPMs are up– TikTok, and Facebook, there is a sea of sameness being generated by generative AI.
- 04:42 – Clients’ common mistakes before consulting Lloyed: A lot of people who come to me for advice and community building asked me, “Should I start a Slack channel? Should I start a WhatsApp group? Should I start a Facebook group?” And I tell them, “Don’t do any of that.”
- 08:42 – Lloyed’s Valuable Free Action (VFA): Figure out what are your customers’ aspirations and goals and what gets in their way. And then start building an audience by delivering value around content in a white space that they’re not getting.
- 09:42 – Lloyed’s Valuable Free Resource (VFR): Want to find out the secret sauce to turn your brand into something iconic? Click here: www.lloyedlobo.com
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10:05
Q: What do you do once you have an ideal customer profile?
A: The thing is, build your circle of influence around it. Once you’ve figured out your ICP, and who you’re targeting, and what are their pain points, the way to do it is to figure out, who do they fund, meaning, what are tools they pay for?
Tweetable Takeaways from this Episode
“Customers buy outcomes, not products.”
