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The Video Edge: How to Leverage AI and Video to Attract More Leads and Clients – In Just 7 Minutes with Lou Bortone

Why you've got to check out this episode

  • Discover valuable strategies on how to use video to break through the noise online and effectively engage audiences
  • Find out these two AI tools that helps in simplifying video creation to enhance your video marketing efforts
  • Learn about actionable tips for consistency and engagement
Click here to get Lou's valuable free resource
Prefer to read? Download transcript

Resources / Links

Summary:

Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible.

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.

In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn’t enough—it’s about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself.

Check out these episode highlights

  • 01:46 – Lou’s ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter.
  • 02:24 – The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche.
  • 03:06 – Symptoms his client face before meeting him: There’s so much noise and clutter online that you really have to have a clear message to break through and a method to do that.
  • 03:56 – Common mistakes his clients make: The biggest mistake is really not being consistent.
  • 06:09 – Lou’s Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI.
  • 07:34 – His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: www.LouBortone.com/aiguide
  • 08:07
    Q: How did he make the transition from the television industry to online video 20 years ago?
    A: It was bumpy. But I’m glad I did it.

Tweetable Takeaways from this Episode

"Video marketing, like any kind of marketing, is a marathon and not a sprint."

Lou Bortone Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.