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How to Build Conversion and Connection Through Your Content – In Just 7 Minutes with Mariah MacInnes

Why you've got to check out this episode

  • Discover a simple yet effective three-step process for crafting strategic content
  • Learn the art of creating content that captivates, connects, and converts
  • Find out how to develop a winning strategy for your business that aligns with your sales plan
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Summary:

Is your content falling flat, leaving you with no engagement or resonance, and hearing crickets in the response?

When creating content, it’s essential to go beyond just posting for the sake of it. Three key elements need to be present for it to be relevant and strategic.

Mariah MacInnes is the Founder of Content Queen and a digital nomad. She is a professional marketer with a background in Journalism and Public Relations.

Get ready to lend an ear as Mariah shares her winning content strategy for captivating your audience, getting them to resonate with you, and ultimately converting.

Check out these episode highlights

  • 02:16 – Mariah’s ideal client: Small business owner and entrepreneur who is now being turned into a little bit of a content creator.
  • 02:56 – The problems she helps her clients solve: This connection, conversion, and brand awareness elements that comes through strategic content.
  • 04:16 – How to be strategic with your content: I break it up into three parts, which is research, the strategy element and the process.
  • 06:24 – Symptoms to her client’s problems: They’re burnt out and in the hamster wheel of content creation.
  • 06:45 – Mariah’s Valuable Free Action [VFA]: Sitting down and building out a strategy for your business that aligns with that sales plan.
  • 07:54 – Her Valuable Free Resource [VFR]: Click here: Sales.ContentQueenMariah.com/content-strategy-workshop/
  • 08:41
    Q: What is one thing missing in people’s content strategy?
    A: And the answer is storytelling.

Tweetable Takeaways from this Episode

"If you're not sharing stories, you can't captivate your audience and you can't connect with them and build conversion."

Mariah MacInnes Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.