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The Psychological Levers that Move Your Audience to YES – In Just 7 Minutes with Matt Champagne

Why you've got to check out this episode

  • Discover why you don’t really need a complex survey tool
  • Understand what is the principle of “closing the loop” and how can it help you
  • Learn how you can avoid survey fatigue and ensure you get high-quality answers at a lesser cost
Click here to get Matt's valuable free resource
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Summary:

Do you want to deliver surveys that create an impact and push your audience to say YES?

To ensure that your survey creates an impact not only on your business but also on your audience, it is important to get clear of your actions and make sure your audience feels wanted through three important things. You can’t just ignore or assume.

Dr. Matt Champagne is a scientist, author, and serial entrepreneur. He was named Technology Visionary by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions.

Listen to Matt’s expert insights on how you can maximize the potential and impact of your surveys through the secret psychological levers that get you that YES with less stress.

Check out these episode highlights

  • 01:33 – Matt’s ideal client: An ideal client comes from many industries, but typically, it’s a small business owner, or it’s a head of a larger organization or department, but they have a survey. It’s an important survey.
  • 02:13 – The problem he helps solve: It’s three problems. I always tell folks, I saw three problems which are the problems of surveys. One is that you haven’t generated a lot of participation.
  • 04:00 – Clients’ common mistakes before consulting Matt: They’ll like to try to give incentives that don’t solve the problem. They’ll try to go to a more complex survey tool, which just adds complexity.
  • 05:27 – Matt’s Valuable Free Action (VFA): We talked about the nine principles of feedback. But if I had to pick one of those principles that you could do quickly, and for free, it would be principle five, which is called, “closing the loop”. And this rests on the psychology that people only want three things.
  • 07:12 – Matt’s Valuable Free Resource (VFR): To learn more about what you can put in your survey to create impact, click here: www.SurveyConversations.com/MTI
  • 07:50
    Q: How do AI and ChatGPT intersect with surveys?
    A: My prediction is it’s going to be a huge mess to start.

Tweetable Takeaways from this Episode

“People only want three things -- they want to know that their voice was heard, that they made a difference, and how they compare to others..”

Matt Champagne Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.