Why you've got to check out this episode
- Learn why writing a book is only half the job—and why most books fail after launch.
- Discover how to relaunch a book so it becomes a powerful lead generator for your business.
- Understand why “done is better than perfect” is the secret to getting published and profitable.
Resources / Links
- Visit brodieconsultinggroup.com to download a free copy of Get Published, read client success stories, and explore book launch and relaunch services.
Summary:
Have a book that didn’t get the traction it deserved—or still sitting unfinished on your hard drive?
In this episode, Paul Brodie, a 21-time bestselling author and CEO of Brodie Consulting Group, reveals how entrepreneurs can relaunch their books and turn them into long-term business assets.
Paul has helped launch over 200 bestselling books, and he breaks down why most authors get stuck chasing perfection, royalties, or massive word counts—when the real value of a book is leverage. You’ll learn how a short, focused, non-fiction book can position you as an expert, generate high-quality leads, and support your backend offers.
If your book didn’t sell, didn’t convert, or never made it to launch, this episode will show you exactly how to rethink—and relaunch—it the right way.
Check out these episode highlights
- 01:10 – Paul’s ideal client. Non-fiction business owners who want to use their book as the foundation of their brand and marketing.
- 02:25 – The real problem he solves. Perfection paralysis and lack of marketing strategy that stop books from ever succeeding.
- 03:40 – Typical symptoms authors experience. Books that don’t sell, don’t generate leads, or never get finished at all.
- 05:00 – Common mistakes people make.Writing overly long books, focusing on royalties, and skipping the marketing investment entirely.
- 06:25 – Paul’s Valuable Free Action (VFA). Invest in marketing your book—use free and paid Kindle promotions to drive traffic and visibility.
- 07:40 – Valuable Free Resource (VFR). Download the free Get Published book at brodieconsultinggroup.com.
- 08:45 – Q: How do you move past perfectionism and just get your book into the world? A: Speak it out, simplify the framework, and publish now—you can refine later.