Why you've got to check out this episode
- Find out how you can authentically and predictably convince people to bite on your offer
- Discover why the generic marketing tactics you've been doing aren't working
- Learn more about the importance of aligning your beliefs with your marketing and expertise
Prefer to read? Download transcript
Resources / Links
- Want to know how you can presell your online course without the stress? Click here: www.EliNatoli.com/presell/
Summary:
Do you want to know the secret of how you can monetize your expertise authentically and with certainty?
In sharing your expertise, it is crucial to be mindful of the impact you’re capable of first. If your mindset is all about the money, then marketing your expertise and monetizing from it will just be as hard as climbing Mount Everest! Align yourself and be authentic first so that the profit will come pouring in later on.
Eli Natoli is an international bestselling author, speaker, and marketing strategist. She helps experts scale their income, impact, and freedom with one-to-many offers without the complexity and overwhelm. Her unique approach to strategic service-first marketing has helped thousands of coaches and business professionals sell one-to-many offers– online courses, membership, group programs– to the tune of over $40M in sales.
Eli Natoli shares how you can monetize your expertise so that you can make a profit out of what you love doing. She also opens up the world of authentic and predictable marketing by giving her powerful insights on why you should stop using those cliche marketing tactics and start aligning your values to your own marketing.
Check out these episode highlights
- 01:39 – Eli’s ideal client: Experts who have a mission. They have a purpose, and they just want to make sure that it gets in front of the right audience.
- 03:15 – The problem he helps solve: So a lot of times, Tom, what I hear from them is, “I know what I have is result driven. I know what I have can really impact people’s lives. It’s really, really important. And my problem is, I can’t get it in front of the right people.”
- 04:23 – The symptoms of the problem: So the top three that I usually come across are constantly strategy hopping or tactic hopping, meaning they go from this platform to this tool to this advice to that tactic, thinking that’s going to solve their problem.
- 05:39 – Clients’ common mistakes before consulting Eli: Again, the top three things that are happening there are that they’re chasing money instead of impact, right? They’ve gotten so caught up in the day-to-day of running their business that they lost sight of the impact that they’re capable of making.
- 07:29 – Eli’s Valuable Free Action (VFA): If you are after that consistency, and be able to scale your business with one too many offers, because that’s what I love to add to any business, is to pilot it.
- 08:12 – Eli’s Valuable Free Resource (VFR): Wanting to know how you can presell your online course without the stress? Click here: EliNatoli.com/presell
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08:58
Q: Remember I said like this third symptom that a lot of people have is they don’t know how to convey the right message because they don’t really spend the time to uncover who they are, and make sure they bring that to the table
A: That to me is the glue that holds everything together.
Tweetable Takeaways from this Episode
"A lot of people don't know how to convey the right message because they don't really spend the time to uncover who they are, and make sure they bring that to the table."
