Why you've got to check out this episode
- Discover why most book launches fail and how to avoid the "cricket effect" of hearing nothing after you publish.
- Learn the strategic approach to getting Amazon reviews from your own network (not buying fake reviews).
- Understand why book launching is like a triathlon - not a marathon - and what comes after hitting publish.
Resources / Links
- Schedule a complimentary 30-minute Book Launch Brainstorming Session at booklaunchbrainstorm.com.
Summary:
Have you written a book only to hear crickets after hitting publish? You’re not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it’s actually more like a triathlon – with the real work beginning after publication.
In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing network to get genuine Amazon reviews that create lasting social proof and attract high-quality clients for years to come.
Check out these episode highlights
- 03:02 - Robbie's ideal clients: Entrepreneurs who wrote books to grow their business, especially coaches, speakers, and consultants.
- 03:33 - The core problem: Most people just hit publish and hope the right people find their book.
- 04:28 - Symptoms of a failed launch: Hearing crickets, stalled sales after the first week, slow or no reviews coming in.
- 05:38 - Common mistakes: Spending money on PR when your book page has no reviews or social proof.
- 07:42 - Robbie's top tip: Build a list of 100-200 prospects and referral partners from your existing network before the book launches.
- 08:24 - Free resource: Complimentary 30-minute book launch brainstorming session at booklaunchbrainstorm.com.
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09:09
Q: Can a book succeed after a failed first launch?
A: Absolutely yes - relaunches work with the right strategy.