Why you've got to check out this episode
- Discover why your company’s greatest competitive advantage may be the way you think, not what you sell.
- Learn how “invisible company genius” can lead to price pressure, long sales cycles, and sales and fulfillment misalignment.
- Find out how identifying your customer’s deeper “ache” can transform your sales conversation and make your expertise easier to understand.
Resources / Links
- Visit modelsmethod.com/source-code-diagnostic to take Simon Bowen’s Source Code Diagnostic and discover how clearly your company’s deeper thinking is understood and documented.
Summary:
Are your prospects comparing you on price because they don’t understand the depth of your expertise?
In this episode, Simon Bowen, founder of the Models Method, explains how businesses with complex expertise can capture and communicate their “company genius” through powerful visual models.
He shares a simple way to uncover the deeper “ache” your customers are experiencing, helping you move beyond selling features and outcomes to becoming the sense maker your customers understand and trust.
Check out these episode highlights
- 01:30 – Q1: Who is your ideal client? Founders and CEOs of companies with complex expertise who know they do something remarkable but struggle to articulate it.
- 02:25 – Q2: What is the problem you solve? Helping companies capture their “company genius” and turn their unique way of thinking into a clear, transferable visual model.
- 04:10 – Q3: What are the typical symptoms? Price pressure, discount-driven sales conversations, long sales cycles, and misalignment between sales and fulfillment.
- 06:05 – Q4: What are the common mistakes? Hiring more salespeople, investing in branding, and relying on AI without first fixing the underlying “source code.”
- 08:20 – Q5: Valuable Free Action (VFA). Ask your best salespeople to independently describe the most significant difference your company brings to the market, then dig deeper to uncover the customer’s “ache.”
- 13:25 – Q6: Valuable Free Resource (VFR). Take the Source Code Diagnostic at modelsmethod.com/source-code-diagnostic to assess how clearly your company’s deeper thinking has been captured.
- 14:05 – Q7: Why you should not be a thought leader? A: Simon explains why the goal isn't to the“thought leader,” but to become the person who makes the most sense to your customers.