Why you've got to check out this episode
- Learn how to craft compelling copy that clearly communicates the benefits of your services, making you the obvious choice for your ideal clients.
- Understand the importance of focusing on the transformation clients seek rather than just your credentials.
- Discover how to balance between psychological and logical elements in copywriting to help you grasp the nuances of effective marketing communication.
Prefer to read? Download transcript
Resources / Links
- Get these 39 types of proof that are powerful conversion optimisation tools you can start using immediately. Click here: www.Taleist.Agency/proof/
Summary:
Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients.
Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He’s well known for his no-bullshit approach.
In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively.
Check out these episode highlights
- 02:06 – Steven’s ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they’re a digital marketer.
- 02:56 – The problem Steven helps to solve: They don’t talk about what you get.
- 04:09 – Symptom of the problem he helps solve: People who should convert don’t convert.
- 05:18 – Mistakes his clients commit before meeting him: They talk about their credentials, how long they’ve been doing it, and those don’t mean anything to their client.
- 06:29 – Steven’s Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting.
- 08:03 – His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you’re good at what you do without saying that you are leading or innovative. Click here: www.Taleist.Agency/proof/
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08:51
Q: How do I know how to make you the obvious choice for your ideal client?
A: I talk to you because you wouldn’t believe how many people tell me something and I’m saying to them, why the hell isn’t that on your website? And they’re like, oh, I didn’t know that was important. And the other thing is, I talk to your clients because your clients will always talk about what they get and not what you do.
Tweetable Takeaways from this Episode
"They don't buy what you do, they buy the transformation that they're going to get."
