Why you've got to check out this episode
- Learn what are the powerful 4 C’s you need to know that can guarantee traffic and business growth
- Understand why you also need character traits rather than just having the skill sets
- Discover how to conquer your limiting beliefs that are stopping you from achieving your full potential
Prefer to read? Download transcript
Resources / Links
- Want to learn how to create dynamic and attention-grabbing content that will wow your audience? Click here: www.dynamicfitpros.com/contentmachine
Summary:
Do you have something amazing and life-changing to share with the world but just struggle to reach your target market?
Knowing your forte is important but learning how to spread that like butter is crucial too! It’s not always about the skill sets you have, but you also need to have the character traits like discipline, and consistency, in your forte or business.
Chris and Eric Martinez help entrepreneurs become digital thought leaders. They are also the owners of Dynamic Fit Pros where they help coaches build and scale their coaching businesses.
The dynamic duo, Chris and Eric, share what are the 4C’s that are crucial to know for your business in order to generate high-paying clients and provide sustainable leads anywhere every time.
Check out these episode highlights
- 01:52 – Chris and Eric’s ideal client: Our ideal client is health and fitness professionals. So it could be anyone from a personal trainer to a nutritionist, registered dietician, CrossFit coach, or, you know, natural path coach, or even just someone that does holistic health and wellness.
- 02:11 – The problem they help solve: So we help them create more income, impact, and independence, and actually have more faith over fear. And I say “faith over fear” just because there are a lot of health and fitness professionals and entrepreneurs too that like these days and age, we call it “FUD”.
- 03:01 – The symptoms of the problem: It’s really the lack of skill set, you know, understanding how to be a marketer first and coach second, and really understanding how to sell, how to create a, you know, a Grand Slam offers to where it positions them to, you know, sell it for one to $3,000.
- 04:51 – Clients’ common mistakes before consulting Chris and Eric: Yeah, so kind of to piggyback what Eric said, one of the big mistakes they make is obviously they can acquire these skills, right? Sales, marketing, social media, having an offer, all that stuff, but the character traits are the biggest things that they need to sit there and hone in on.
- 05:53 – Chris and Eric’s Valuable Free Action (VFA): It’s called the 4 C’s to generate more leads. And this is something really just great to write down. So the first C is, you know, learn to create good compelling content, and just be consistent with that.
- 06:39 – Chris and Eric’s Valuable Free Resource (VFR): Want to learn how to create dynamic and attention-grabbing content that will wow your audience? Click here: dynamicfitpros.com/contentmachine
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07:28
Q: Us being identical twins, have we done a switcheroo in our classrooms when we are in middle school or high school?
A: Hell yes!
Tweetable Takeaways from this Episode
"I will take a coach that has the character traits first, and then teach them the skills secondly. Instead of them having the skills first and not having those character traits."