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How to Build a Marketing System That Works for Small Business Growth – In Just 7 Minutes with Daisy McCarty

Why you've got to check out this episode

  • Discover how to get more people to say “yes” to your offer without the fear
  • Learn more about the prioritization framework to get your marketing intentions straight and effective
  • Understand what is “ATM” and where should you properly spend it
Click here to get Daisy's valuable free resource
Prefer to read? Download transcript

Resources / Links

Summary:

Have you been spending most of your budget on marketing but nothing just seems to be working?

Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn’t work.

Listen to Daisy’s recommendable and promising tips on how you can build a marketing system that actually works for you and turns prospects into clients without needing to splurge!

Check out these episode highlights

  • 01:44 – Daisy’s ideal client: For our small business program here at Blender, it’s a solopreneur startup or small business that’s under a million in revenue.
  • 02:12 – The problem she helps solve: I really solve two problems. Number one is helping businesses get in front of more potential customers. And number two is helping them get more of those people to say “yes” to their offer.
  • 02:32 – The symptoms of the problem: They’re always struggling to hit revenue goals. Usually, they’re trying tactics kind of piecemeal and hoping that something is going to work.
  • 03:20 – Clients’ common mistakes before consulting Daisy: The most common mistakes are around the assumptions they’re making about how marketing works. So half of them think marketing is a mystery. And they just have to try things and hope something’s going to work.
  • 04:26 – Daisy’s Valuable Free Action (VFA): I’d like to share a prioritization framework for this one. So number one, you have to be aiming at the right problem. So it’s visibility or getting enough traffic to the site or getting people to take the next step.
  • 06:35 – Daisy’s Valuable Free Resource (VFR): Want to know how you can prioritize your marketing at a budget? Click here: www.TheMarketingBlender.com/marketing-lab-23web/
  • 07:32
    Q: How much should small businesses be spending on their marketing?
    A: This is a scary question to ask because most businesses that are starting up or they’re smaller are not spending anywhere close to what they should.

Tweetable Takeaways from this Episode

"Marketing is a solvable problem. It's not a mystery."

Daisy McCarty Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.