Listen on →

How to Use Online Workshops to Attract and/or Retain More Clients – In Just 7 Minutes with Tyler Basu

Why you've got to check out this episode

  • Discover how you can turn your target market into committed clients through the power of workshops
  • Learn why using free content or templates as your resources aren’t really that effective
  • Understand the importance of validating the demand first before committing to a workshop
Click here to get Tyler's valuable free resource
Prefer to read? Download transcript

Resources / Links

Summary:

Have you been investing in workshops but it doesn’t seem to get the leads you want?

Crafting a workshop can be for many things– to introduce, to educate, or to sell. However, it’s not as easy as it seems. To turn your audience into committed clients, it’s crucial to first see the demand and understand your clients in order to craft a workshop that fits their needs.

Tyler Basu is a Customer Education & Marketing Strategist that specializes in helping online business owners create effective online workshops to attract and retain more clients.

Grab some coffee and listen to Tyler as he shares how you can craft the perfect workshop that can help you either generate new leads or effectively retain your clients without the stress and extreme expenses.

Check out these episode highlights

  • 01:46 – Tyler’s ideal client: I work best with B2B software companies that generally have between a few hundred and a few thousand customers. I’ve worked with folks that sell like coaching, consulting, training courses, etc, as well.
  • 03:00 – The problem he helps solve: The problem that I solve is helping other businesses create educational, but implementation-based online workshops that they can either use and bring into their marketing and help to attract and acquire new clients.
  • 03:57 – The symptoms of the problem: A symptom that shows up on the marketing side of things is that they’re either generating leads that are not quite qualified or completely unqualified, or they’ve built a list of leads using free content and free training and educational resources.
  • 05:26 – Clients’ common mistakes before consulting Tyler: The folks who make really good courses, for example, usually have some sort of educational background like they know how to teach. They know how to transfer information effectively.
  • 06:38 – Tyler’s Valuable Free Action (VFA): This is generally the first step that I have anybody do that is about to go down this road of creating a workshop is to go and gauge the demand for your workshop.
  • 07:15 – Tyler’s Valuable Free Resource (VFR): Want to know how to craft the perfect workshop with less stress? Click here: TylerBasu.com/online-workshop-checklist/
  • 08:44
    Q: How are workshops different from webinars?
    A: I know you’ve got tremendous resources when it comes to webinars. Webinars, as I define them are generally educational in nature.

Tweetable Takeaways from this Episode

"Make sure there's interest in the topic before you commit to creating the entire workshop."

Tyler Basu Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.