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How to Create a Funnel that Generates High Ticket Sales – In Just 7 Minutes with Terence Tam

Why you've got to check out this episode

  • Learn the importance of focusing on your ideal audience rather than everyone in general
  • Know how you can craft the perfect funnel through the right strategic approach
  • Understand why less is often more especially if you’re targeting the right people for your events
Click here to get Terence's valuable free resource
Prefer to read? Download transcript

Resources / Links

  • Want to learn how to authentically and confidently scale up your business? Click here: RadicalMarketing.com

Summary:

Are you having trouble scaling your events that you end up losing more money?

Less is often more, especially when it comes to crafting the perfect sales funnel. More ads, many videos, and a bigger audience aren’t necessarily what’s going to get you more sales. Being specific and targeting your ideal audience can promise you better and higher ticket sales.

Terence Tam is a former University Lecturer who now has a Marketing Agency that specializes in generating leads for gurus and coaches to sell high-ticket offers.

Keep your ears open and listen to Terence’s magic as he talks about how you can generate high ticket sales without losing more money and stressing out yourself. He also shares the promising effects of ‘less is more’ by focusing more on your target audience.

Check out these episode highlights

  • 01:42 – Terence’s ideal client: I do claim high-level coaches with high ticket offers, and they normally sell using a one-to-many platform like webinars, challenges, workshops, and the like.
  • 02:05 – The problem he helps solve: The main problem I solve for them is that most of the events right now are not scalable, right? They can’t get enough people to their events.
  • 02:37 – The symptoms of the problem: Getting not enough numbers, or they’re actually losing money from their events, which is really sucky, right? Or they’re getting people who are not the right fit for their events, and they are trying so hard to sell them that, “Hey, this is right for you.”
  • 04:25 – Clients’ common mistakes before consulting Terence: They think they need to do more ads, videos, courses, and events. But when you take a strategic approach, you actually can do less and achieve more.
  • 06:03 – Terence’s Valuable Free Action (VFA): A top tip I would give them is that they need to just focus on stripping away stuff, like I just mentioned, and focusing on really the ideal customer that they really want to target.
  • 07:07 – Terence’s Valuable Free Resource (VFR): Want to learn how to authentically and confidently scale up your business? Click here: radical-marketing.com
  • 08:02
    Q: What's the one question I should have asked you but didn't need any answer?
    A: Coaches need to be innovative and be willing to change like three years ago when the pandemic first hit. Webinars were a thing but today, maybe other things challenges could be workshops, etc.

Tweetable Takeaways from this Episode

"Focus on the ideal customer, the ideal customer avatar, and that will make your return on ad spend just go through the roof."

Terence Tam Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.