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The Culture of Customer – In Just 7 Minutes with Ingrid Maynard

Why you've got to check out this episode

  • Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.
  • Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.
  • Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.
Click here to get Ingrid's valuable free resource.
Prefer to read? Download transcript

Resources / Links

  • Develop your own customer-centric sales culture. Click here to visit www.thesalesdr.com.au for a free chapter of her book.

Summary:

Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. 

In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions.

Check out these episode highlights

  • 01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry.
  • 02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement.
  • 03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives.
  • 05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators.
  • 06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions.
  • 07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution.
  • 08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement.

Tweetable Takeaways from this Episode

"They [sales leaders] need to spend more time in the field."

Ingrid Maynard Tweet
About Tom Poland

I am a Marketing Mentor who started my first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time I managed teams of over 100 people and annual revenue of more than 20 million.

These days my thing is “Leadsology®: The Science of Being in Demand” which is a blended learning program that gives professional advisors a model for generating a flow of high-quality, inbound, new client enquiries into their businesses almost every week of the year.

Over 2000 business owners across 193 different industries and 4 continents have been through my programs and many have gone on to add millions to their earnings and their testimonials are available on this website

My work has been published in 27 countries and I’ve also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.