Why you've got to check out this episode
- Discover how to simplify your marketing and attract more leads without the overwhelm.
- Learn why social media alone won’t get you clients—and what actually works instead.
- Get a powerful question to ask past clients that reveals exactly how to refine your messaging.
Resources / Links
- Free download, a plug and play interview template to improve your chances of making a great salesperson higher. Click here: www.fromwordstoclients.com/
Summary:
Are you getting enough consistent leads with your service-based business? It’s easy to get caught up in client work and rely on random social media posts, only to find your pipeline running dry. You need to simplify your marketing, craft a clear message, and build a steady flow of clients without the guesswork.
Veronica Di Polo is a marketing expert helping entrepreneurs craft clear messaging and build strong brands.
In this episode, Veronica shares how service-based business owners can simplify their marketing and attract clients with a clear, compelling message. She explains why social media alone won’t bring leads and reveals a smarter approach to cutting through the noise. Plus, she gives a powerful question to ask past clients that helps refine your messaging for better results.
Check out these episode highlights
- 01:49 – Veronica’s ideal clients: They are service-based business owners.
- 02:43 – The problem she helps her clients solve: The thing is that I try to explain to my ideal potential clients that, yes, you may be busy. Yes, you might have clients, but you have to continue to build that pipeline of leads.
- 04:11 – Symptoms of her clients’ problem: They don’t actually know how to speak to their potential clients.
- 05:04 – Common mistakes clients make before reaching out to her: Throwing spaghetti on the wall won’t cut it today, or, trying to post something because you have to post something on social media.
- 05:58 – Veronica’s Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, ‘Okay, tell me what was the moment that you decided that you actually wanted to work with me?’
- 05:58 – Veronica’s Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, ‘Okay, tell me what was the moment that you decided that you actually wanted to work with me?’
- 07:01 – Her Valuable Free Resource [VFR]: Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/
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09:07
Q: VP, What makes me different from everybody else?
A: I am a southerner, I’m here, but also I understand what is to sell in marketing because we’re selling air.
Tweetable Takeaways from this Episode
“Social media is not marketing. The only way to get those leads is to listen and hear what the struggling people are out there in the world saying, 'Oh my God, I need your help.' And use those words to get them into your world.”
